University of Adelaide Entrepreneurship Challenge 2010

(L to R) GOH, Ms Elim Chew (Founder and President of 77th Street), Stacy Goh (IIT FBI), Genevieve Leng (IIT FBI), Denise Goh (ASC), Mr Teoh Eng Hong (Director, Ngee Ann-Adelaide Education Centre)

Our company, AngelFace Innovations produces and markets ComfyTouch, a product that incorporates the benefits of music with the comfort of a baby cushion.
Resembling an adult’s hand that aims to provide a comforting, cozy and sleepy environment for infants and toddlers, ComfyTouchis the only baby cushion that incorporates a pitch detector and motion sensor that will track and act according to its surroundings.Our target market isSingapore and Australia. AngelFace Innovations hopes to appeal to all parents who are looking for an innovative solution to a good night’s sleep for them and their little angels.
Based on ourbusiness plan and 2 rounds of presentation, we won third prize at the University of Adelaide Entrepreneurship Challenge on 18 November 2010. Our prize comprises a trophy, SGD1,000cash prize, and another SGD1,000 seed fund for Temasek Polytechnic.
We have learnt much from this experience and it was certainly a valuable one. We would strongly encourage more juniors to participate in this competition. We would also like to thank our lecturers for grooming and nurturing us.

Junior Achievement Titan Competition 2010

(L to R), Bang Geng, Jaynie and Jun Jie with judges and officials of the competition

Participating in the Junior Achievement Titan Workshop and Competition from 18 to 19 Nov 2010 gave us the opportunity to broaden our understanding of running a virtual company and competing in a computer-simulated business environment.

As Freshmen, we were not sure if we would swim or sink if we were to participate in the competition, but after meeting up with our Senior, Nyang Bing Ru, who emerged champion with his team for the same competition in 2009, hissharing about his experience finally got all of us interested.

In the workshop, we learnthow to strategically set the price for our product (a holo-generator) to undercutting the market competition via various factors in which we have to set based on what our competitors’ offer to the virtual customers. The workshop also included a sharing session by participants from the other polytechnics and junior colleges. One of which was an investment proposal involving marketing a product through a patent and certain termsthat we picked up were “break-even-point” and “product lifecycle”. We were then given some time for us to put what we have learnt into practice… in a simulation game that modeled closely to that of the world of business. The Supply and Demand concepts that we learnt from our Diploma helped us in interpreting the demand of consumers and analyzing competitor’s strategies.

In the finals, we met our formidable competitors and westruggled over the decisionswe had to make in ashort span of time as each would affect the overall performance of our company.

We were overjoyed and fortunate to come in 2nd placing. This competition not only give us the opportunity to learn new concepts outside our classrooms, but also the opportunity to meet new friends. We would strongly recommend this competition to all students.

Soh Jun Jie
Chew Bang Geng
Jaynie Anne Margareth T Pineda
(Freshmen - Diploma in Financial Business Informatics)